What is Search Engine Optimization(SEO) in Digital Marketing?

What is SEO?

SEO stands for Search Engine Optimization in digital marketing. Search engine optimization (SEO) refers to the organic ranking of your website on different search engines like google, yahoo, bing, etc. SEO is the best way to get organic traffic to your website. SEO is the best way to get traffic without spending too much amount on any other platform. Search engine optimization is a time taking process some websites use black hat SEO to rank fast on the google without doing any quality work that websites will rank Fast on google but not for the long run because google penalized them and they will never rank again on the google and any other search engines. Similarly, if you will do quality work which is known as white hat SEO then you will rank slowly on google but when you rank your position would be fixed but it might be up and down according to your competitor work and quality.

Why SEO is important?

SEO is important for every business to get business in a very small amount and reach a wider audience in one place. Search engine optimization helps both businessman and customer to contact each other and see the product or service anything which is provided by the business it makes easy for the customer to check quality and ratings of the business before purchasing anything. And it is also time-saving for the business as it gets genuine buyers. In short Search engine optimization (SEO) makes doing business easier. In Today’s world, the importance of SEO is increasing day by day because of the innovations in technology. The most famous and world’s richest person Bill Gates said that if your business is not on the internet than your business will be out of business. Mostly every company is on the internet today and if some are not they have to come on the internet one day otherwise they will not survive in the future. So the fact is that search engine optimization is important for every organization whether it’s small or large.

How to do Search Engine Optimization?

Mostly Beginners in SEO think that Search engine optimization (SEO) is very difficult and complicated but in reality, it’s not if you understand properly every key function of SEO. When any website is ranking on google there are several methods behind this to rank on the SERP page. The main thing in every field is your content whether it’s Google or YouTube or any other social media platform. You may listen everywhere that content is the king it means that your content length and quality matter the most. Your Content should be unique that it attracts the user and your content is about what the user is searching for. Doing SEO is not difficult you just have to find a topic for you on which you will do SEO on your target keywords. There are several free tools also available on the internet that can help you in doing search engine optimization.

How many types of SEO?

There are generally three types of SEO which is available on the web that you can apply on while doing your website ranking. And the three types of SEO are On-Page SEO, OFF page SEO, and technical SEO. Most persons who did their SEO course don’t know how to do technical SEO. Most institutes or coaching centers hide this from their students because of insecurity from them. They think that they will learn everything from them and can harm them in the future. But if have guts to learn than you can learn from anywhere. You can learn anything about search engine optimization from google, youtube, or any other social media platform. The Internet is a very good platform to learn everything for free.

What is On-page SEO?

On-page SEO refers to the optimizing of the several web pages to rank higher on the search engines and earn original traffic by the quality of content. In simple words, On-Page SEO means optimizing your website in such a proper way that it can rank on the top of the google.in On-page SEO you have to do keyword research according to your niche and then optimizing your post in such a way to rank higher before publishing it on your site. There are several factors to remember while doing on-page and you have to be very careful while publishing articles because on-page is the one-time process you cannot edit some changes like permalink later if you want to so be careful while doing.

How to do On-page SEO?

• First find your niche and then research your niche.

• Do Target Keyword research and analysis of the competitor’s website.

• Use the keyword in title, description, and URL so that search engines can identify on which keyword you want to rank.

• Make sure that your keyword appears in H1, H2 and H3 if you have H3.

• Use alt descriptive tags for images (and customize file names for your image)

What is OFF-page SEO?

Off-page SEO refers to the action taken outside of your website to improve your ranking on the search engines. Many people considered off-page SEO as a link building or building relation with other higher authorities websites. In simple words, off-page search engine optimization is a way to show Google that you have a good relationship with the top websites in your niche so that it can increase your ranking on this factor. In on-page, you have to do all work on your website but on off-page, you have to do work with outsider websites. OFF-page SEO is a long term time-consuming process because you have to make links permanently to maintain your position or beat your competitor. Building links is looking easy in the beginning but in reality, off-page SEO is a very difficult method.

How to do OFF-page SEO?

• Make Relevant links with the Top authorities website in your niche.

• Link Building is the most difficult part of the SEO so make sure your hard work does not go into waste so that make good links.

• Always make sure to build quality links. Many people focus on quantity rather than quality that’s why they cannot rank on google. If you made 100 links with bad quality that they cannot help to increase your ranking and if you made 10 quality links they will help you to increase your rank on the search engines.

What is Technical SEO?

Technical SEO refers to the technical aspects of the website which matters the most in the site ranking. Technical SEO is a wide and exciting area, covering everything from sitemaps, meta tags, indexing JavaScript, linking, research on keywords, and more. Technical SEO is the method of designing a website’s infrastructure from the outset so that the search engines can crawl and index it correctly. Technical SEO tests a website’s health and points out what changes it may need to change.

Benefits of Search Engine Optimization

• It generates High quality original traffic.

• SEO reaches to the maximum number of users at one place this is the Best Benefit of search engine optimization.

• SEO increases the brand value of business.

• Search engine optimization is cheap and has the best guaranteed results.

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